← Back to the board
Summary
Where the account stands. Your Facebook and Instagram ads bill to your own card, and the marketing work is covered by the trade. The build period costs went into that same trade rather than onto an invoice. What is owed now is the flat monthly plan for the website and email, plus the shop system hosting and text messaging Fullsent pays for on your behalf, passed through at exactly what it cost.
Ad spend (your card)
$1,331.60
Marketing work (trade)
$680.00
Hosting, email & texting
$180.46
Balance due to Fullsent
$180.46
How your ads are billed
Your Facebook and Instagram ad spend is charged by Meta directly to your card. Fullsent does not front it and does not mark it up, so there is nothing to reimburse. The figures below are the full history for your records, and the live results page shows what the money is actually doing.
| Month | Impressions | Ad spend |
|---|---|---|
| January 2026 | 22,572 | $59.14 |
| February 2026 | 1,178 | $10.49 |
| March 2026 | 31,742 | $87.74 |
| April 2026 | 29,286 | $85.19 |
| May 2026 | 89,655 | $125.05 |
| June 2026 | 86,166 | $176.44 |
| July 2026 | 69,934 | $346.93 |
| August 2026 | 54,927 | $242.80 |
| September 2026 | 49,100 | $197.82 |
| Total | 434,560 | $1,331.60 |
Reading this: spend and impressions are pulled straight from your Meta ad account, month by month from January 1. Every ad that has run, with what it cost and what it did, is on the ads page. Every dollar here was billed by Meta to your own card, so this is history for your records, not a bill.
Marketing work - covered by trade
Instead of a monthly marketing fee, we agreed to trade. The equipment below covers the ad setup and the ongoing ad management: building and running the campaigns, monitoring delivery and cost, adjusting creative and audiences, and the reporting on your board.
| Item | For | Value |
|---|---|---|
| Chainsaw (received) | Ad setup & management | $180.00 |
| Riding mower (agreed) | Ad setup & management | $500.00 |
| Trade value | $680.00 |
This trade settles the marketing work - not the ad spend. The ad spend is separate and is billed to your card by Meta, so it never runs through Fullsent.
Build period - June and July
While the shop system was being built and brought online, the services behind it were billed to you at what they cost, with nothing added. These two months are the last that work that way. From August it moves to the flat monthly plan below.
| Service | What it does | June | July |
|---|---|---|---|
| Shop & repair-order system | Hosting for the system that runs your tickets, estimates and board | $5.70 | $13.03 |
| Text messaging | Customer status texts and the shop number | $3.34 | $8.60 |
| Your five stoningtonpower.com mailboxes | $1.70 | $1.70 | |
| Website & video storage | The public site and your equipment videos | $0.00 | $0.13 |
| Carrier registration (one time) | Required by the phone carriers before a business can text customers | $34.50 | |
| Monthly total | $10.74 | $57.96 |
About that July number. $34.50 of it is a one-time fee, not a monthly one. Before a business can send text messages to customers, the phone carriers require the number and the message campaign to be registered and vetted. That is paid once and it is now done. Take it out and July is $23.46, which is a fairer picture of the ongoing rate. Expect somewhere around $20 to $25 a month from here, moving with how much the shop actually texts.
How these were worked out: the email plan and the website hosting are shared across several projects, so you were charged only your share, measured by actual usage rather than split evenly. Your video storage sits inside the free allowance, so it cost you nothing. The shop system hosting is included as its own line; an earlier version of this page left it out because it could not be measured per customer yet.
Not being invoiced. Rather than send this as a bill, the $68.70 goes into the same trade as the rest of the work. There is also roughly 40 hours in getting the ERP and shop system actually working, which is partly an investment in where this is heading. Boat work would fit into that swap nicely if you are open to it.
Ongoing services - from August 2026
Rather than a different figure every month that neither of us can predict, the website and email move to a flat rate you can budget for. The shop system hosting and text messaging are passed through at cost in the next section, since those move with how much the shop actually uses them.
| Service | What it includes | Per month |
|---|---|---|
| Website hosting & upkeep | Your public site, video storage, monitoring and updates | $25.00 |
| Your stoningtonpower.com mailboxes (hello@, shop@, ben@, mandy@) | $5.00 | |
| Per month | $30.00 | |
| Billed to date: August, September, October 2026 | 3 months × $30.00 | $90.00 |
Shop system and texting stay separate. What the shop system and customer texts cost moves with how much you actually use them, so a flat rate for those would just be a guess. They are listed below at exactly what they cost.
Shop system & text messaging - billed at cost
These are services Fullsent pays for on your behalf to keep the shop system and your customer texting running. They are passed straight through at exactly what they cost, with nothing added. From here they will appear on your statement each month as they are paid.
| Service | What it does | Date paid | Amount |
|---|---|---|---|
| Railway | Cloud hosting that runs the shop system - the app backend and its databases | Aug 19, 2026 | $50.44 |
| Twilio | The text messaging service the shop uses to send and receive automated customer texts | Sep 13, 2026 | $40.02 |
| Total | $90.46 |
Separate from everything else. This is not ad spend, which Meta bills to your own card, and it is not the marketing work, which the trade covers. It is only what the shop system and texting cost to keep running, at cost, on top of the flat plan above.
Prepared by Fullsent for Stonington Power Equipment and Trailer (a d/b/a of North East Saw Inc). Ad spend figures are pulled from your Meta ad account and are provided for your records; ad charges are billed by Meta Platforms, Inc. directly to your card. The equipment trade covers marketing work only. Questions: brandon@fullsent.com.